Pricing Calculator
Calculate the ideal selling price based on your product cost, desired profit margin and tax rate. Perfect for online sellers, freelancers and small businesses.
Pricing Information
Enter your product cost, desired margin and tax rate.
Ready to calculate?
Enter your product cost and desired margin to calculate your ideal selling price.
Understanding Pricing
Setting the right selling price is one of the most important decisions for any business. If your price is too low, your profits suffer. If it is too high, customers may buy from competitors.
This calculator helps you determine the selling price needed to achieve your desired profit margin while also showing your profit, markup, and final price including tax.
Example Calculation
Pricing Formula
Divide your product cost by one minus your desired profit margin to calculate the correct selling price.
Why Pricing Matters
Pricing affects both sales volume and profitability. A well-priced product helps maximize long-term business growth while remaining competitive.
Understanding your margin, markup, and tax-inclusive price helps you make confident pricing decisions and avoid underpricing your products or services.
Frequently Asked Questions
What is profit margin?
Profit margin is the percentage of your selling price that becomes profit.
What is markup?
Markup measures how much you increase your selling price above your product cost.
Are margin and markup the same?
No. They are calculated differently and will usually produce different percentages.
Can I include tax?
Yes. Enter your sales tax rate to calculate the final selling price including tax.
Can service businesses use this calculator?
Absolutely. It works for products, services, freelancers, consultants, and online businesses.
How often should I review pricing?
Review your prices whenever costs, competitors, or market conditions change.